It was agreed by members of the BJA and N.A.G. to establish The National Association of Jewellers at a meeting on 16th June 2015. The association now leads, serves and represents the jewellery industry by promoting, protecting and providing for its members through offices in London and Birmingham, supported by both a strong internet presence and social media. We offer targeted industry-leading professional development and training and inspire consumer confidence to purchase from our members through a Code of Practice setting the highest standards of professionalism, honesty and ethical business practices. Our Coat of Arms is a Mark of Quality that our members will proudly display to build an enduring bond of trust with their consumers. The newly created NAJ will become the largest trade association member within The British Allied Trades Federation (BATF), where the BJA has thrived for many years.